What's your story?
Listen to Lauren Bryson, executive director, Focus Central PA and Greg Woodman, founder & CEO, Affinity Connection share why telling a compelling story is more than just a good idea—it's a crucial skill for anyone who wants to connect with their audience.
|
Click on the image to download the What's Your Story Workbook.
|
Presenter Bios
Lauren Bryson
Lauren is the Executive Director of Focus Central PA, a regional nonprofit attracting investment that cultivates economic growth in Central PA and a proud advocate for smart economic growth in Central Pennsylvania. Lauren was born and raised in Central Pennsylvania, graduated college with degrees in Marketing, Sales Management, Sociology, and International Marketing then returned to Central Pennsylvania to raise her family and contribute to promoting smart economic growth in beautiful Central Pennsylvania. Lauren has experience in business attraction and investment, industrial and commercial real estate development, infrastructure, leadership, partnership collaboration, management, graphics design, market research, manufacturing, and strategic marketing plan development. The Central Pennsylvania region has unlimited potential to play a significant role in smart economic growth and she is proud to be part of the team making that happen!
http://tedxtalks.ted.com/video/Understanding-Innovation-Lauren
https://www.linkedin.com/in/lauren-bryson-2394808/
www.FocusCentralPA.org
Greg Woodman
Greg is founder and CEO of State College-based marketing firm. Affinity Connection. He established the company after an award-winning run as VP of Marketing for AIRWALK Footwear, where he drove revenue from $14 million to $200 million in just five years, putting the sneakers in most footwear storefronts across the U.S. and around the world. A prolific publisher and serial entrepreneur, Greg has founded numerous publications and promotional platforms, including HappyValleyIndustry.com, Pennsylvania Business Central, Happy Valley Promotions, HappyValley.com, Blue-White Illustrated, Experience Happy Valley, and football annuals for Penn State, Notre Dame, Michigan, Michigan State, and Syracuse. He also created and sold the popular “Stand Up Joe” cut-out of Joe Paterno. Greg holds a Bachelor of Arts degree from Penn State University where he serves as a lecturer on Entrepreneurial Leadership.
https://www.affinityconnection.com/
https://happyvalleyindustry.com/
Lauren Bryson
Lauren is the Executive Director of Focus Central PA, a regional nonprofit attracting investment that cultivates economic growth in Central PA and a proud advocate for smart economic growth in Central Pennsylvania. Lauren was born and raised in Central Pennsylvania, graduated college with degrees in Marketing, Sales Management, Sociology, and International Marketing then returned to Central Pennsylvania to raise her family and contribute to promoting smart economic growth in beautiful Central Pennsylvania. Lauren has experience in business attraction and investment, industrial and commercial real estate development, infrastructure, leadership, partnership collaboration, management, graphics design, market research, manufacturing, and strategic marketing plan development. The Central Pennsylvania region has unlimited potential to play a significant role in smart economic growth and she is proud to be part of the team making that happen!
http://tedxtalks.ted.com/video/Understanding-Innovation-Lauren
https://www.linkedin.com/in/lauren-bryson-2394808/
www.FocusCentralPA.org
Greg Woodman
Greg is founder and CEO of State College-based marketing firm. Affinity Connection. He established the company after an award-winning run as VP of Marketing for AIRWALK Footwear, where he drove revenue from $14 million to $200 million in just five years, putting the sneakers in most footwear storefronts across the U.S. and around the world. A prolific publisher and serial entrepreneur, Greg has founded numerous publications and promotional platforms, including HappyValleyIndustry.com, Pennsylvania Business Central, Happy Valley Promotions, HappyValley.com, Blue-White Illustrated, Experience Happy Valley, and football annuals for Penn State, Notre Dame, Michigan, Michigan State, and Syracuse. He also created and sold the popular “Stand Up Joe” cut-out of Joe Paterno. Greg holds a Bachelor of Arts degree from Penn State University where he serves as a lecturer on Entrepreneurial Leadership.
https://www.affinityconnection.com/
https://happyvalleyindustry.com/
